During a semester-long engagement, a group of student-consultants will explore potential product marketing strategies for your new product or service. During this process, they will develop value proposition statements, conduct primary and secondary market research, identify target customers, and develop market segmentation and entry strategies.

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. and present this to the organization during the last class. Organizations will be provided with the final report and presentation slides, and are invited to schedule a time to meet with the team for follow-up.