New Product Marketing Strategy

BUS 338
Closed
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Simon Ford
Dr
2
Timeline
  • May 8, 2018
    Experience start
  • May 30, 2018
    Project Scope Meeting
  • June 27, 2018
    Midway Check In
  • August 1, 2018
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Social Enterprise, Small to medium enterprise
Food & beverage, Entertainment, Manufacturing, Technology, Environment, Energy, Automotive, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Transport, trucking & railroad, It & computing, Media & production, Sports & fitness

Experience scope

Categories
Product or service launch Marketing strategy
Skills
project planning business strategy market research client consulting
Learner goals and capabilities

During a semester-long engagement, a group of student-consultants will explore potential product marketing strategies for your new product or service. During this process, they will develop value proposition statements, conduct primary and secondary market research, identify target customers, and develop market segmentation and entry strategies.

Learners

Learners
Undergraduate
Any level
40 learners
Project
100 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. and present this to the organization during the last class. Organizations will be provided with the final report and presentation slides, and are invited to schedule a time to meet with the team for follow-up.

Project timeline
  • May 8, 2018
    Experience start
  • May 30, 2018
    Project Scope Meeting
  • June 27, 2018
    Midway Check In
  • August 1, 2018
    Experience end

Project Examples

Requirements

Starting this May, a group of five SFU students will spend approximately 500 cumulative hours collaborating with your organization to vet potential product market strategies.

Based on your goals and needs, student-consultants will follow a structured process to address your opportunity or challenge and provide elements of a cohesive product marketing strategy, which you can implement immediately.

Areas of focus can include, but are not limited to:

  • Developing value proposition statements.
  • Identifying use cases for specific market segments.
  • Interviewing potential customers and users to clarify their needs.
  • Identifying and evaluating potential customer profiles and markets.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.
  • Developing marketing materials and collateral for investor presentations.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox