New Product Marketing Strategy
Timeline
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May 8, 2018Experience start
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May 30, 2018Project Scope Meeting
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June 27, 2018Midway Check In
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August 1, 2018Experience end
Timeline
-
May 8, 2018Experience start
-
May 30, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 27, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 1, 2018Experience end
Experience scope
Categories
Product or service launch Marketing strategySkills
project planning business strategy market research client consultingDuring a semester-long engagement, a group of student-consultants will explore potential product marketing strategies for your new product or service. During this process, they will develop value proposition statements, conduct primary and secondary market research, identify target customers, and develop market segmentation and entry strategies.
Learners
Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. and present this to the organization during the last class. Organizations will be provided with the final report and presentation slides, and are invited to schedule a time to meet with the team for follow-up.
Project timeline
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May 8, 2018Experience start
-
May 30, 2018Project Scope Meeting
-
June 27, 2018Midway Check In
-
August 1, 2018Experience end
Timeline
-
May 8, 2018Experience start
-
May 30, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 27, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 1, 2018Experience end
Project Examples
Requirements
Starting this May, a group of five SFU students will spend approximately 500 cumulative hours collaborating with your organization to vet potential product market strategies.
Based on your goals and needs, student-consultants will follow a structured process to address your opportunity or challenge and provide elements of a cohesive product marketing strategy, which you can implement immediately.
Areas of focus can include, but are not limited to:
- Developing value proposition statements.
- Identifying use cases for specific market segments.
- Interviewing potential customers and users to clarify their needs.
- Identifying and evaluating potential customer profiles and markets.
- Conducting value chain analysis and auditing partner profiles.
- Developing a competitive matrix.
- Validating business models.
- Developing marketing materials and collateral for investor presentations.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 8, 2018Experience start
-
May 30, 2018Project Scope Meeting
-
June 27, 2018Midway Check In
-
August 1, 2018Experience end
Timeline
-
May 8, 2018Experience start
-
May 30, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 27, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 1, 2018Experience end