Brand Analysis

Timeline
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June 14, 2018Experience start
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August 7, 2018Experience end
Experience scope
Categories
Market research Marketing strategySkills
research brand analysisStudents will examine your brand and positioning in the marketplace to make recommendations on brand strategy and help you better position your brand and business in the competitive landscape.
Learners
Students will work in groups throughout the semester and create a questionnaire to collect data from both users and non-users of the chosen brand to assess the image of the brand in the marketplace.
Students will do a final presentation, about 30-40 minutes, followed by 20-30 minutes of questions. Students will first present to the instructor. Then after receiving feedback, they will make a company presentation. Power-point slides will be provided
Project timeline
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June 14, 2018Experience start
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August 7, 2018Experience end
Project Examples
Requirements
In this 4th year branding class, students will work in teams of 3-4 with your organization to examine how your brand is viewed in the marketplace with respect to branding, image and/or identity, and, after a careful analysis, make recommendations to help in your decision making.
Students will work in groups to adapt the Young and Rubicam Brand Asset Valuator to the chosen brand. Each group will collect primary data from customers of the brand to determine the brand’s strength and stature in the marketplace. They will also conduct secondary research to understand your brand's positioning in the industry and make contextual recommendations.
To get a glimpse of this type of work, see www.BAVconsulting.com.
1 or 2 organizations will work with the class, so multiple teams will be tackling your project and providing their unique insights.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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June 14, 2018Experience start
-
August 7, 2018Experience end