St. Clair College
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Brand Analysis

BUSINESS 493
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Desirae Stack
Curricular Experiential Learning Coordinator
1
Timeline
  • June 14, 2018
    Experience start
  • August 7, 2018
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Burnaby, British Columbia, Canada
Any
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
research brand analysis
Learner goals and capabilities

Students will examine your brand and positioning in the marketplace to make recommendations on brand strategy and help you better position your brand and business in the competitive landscape.

Learners

Learners
Undergraduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will work in groups throughout the semester and create a questionnaire to collect data from both users and non-users of the chosen brand to assess the image of the brand in the marketplace.

Students will do a final presentation, about 30-40 minutes, followed by 20-30 minutes of questions. Students will first present to the instructor. Then after receiving feedback, they will make a company presentation. Power-point slides will be provided

Project timeline
  • June 14, 2018
    Experience start
  • August 7, 2018
    Experience end

Project Examples

Requirements

In this 4th year branding class, students will work in teams of 3-4 with your organization to examine how your brand is viewed in the marketplace with respect to branding, image and/or identity, and, after a careful analysis, make recommendations to help in your decision making.

Students will work in groups to adapt the Young and Rubicam Brand Asset Valuator to the chosen brand. Each group will collect primary data from customers of the brand to determine the brand’s strength and stature in the marketplace. They will also conduct secondary research to understand your brand's positioning in the industry and make contextual recommendations.

To get a glimpse of this type of work, see www.BAVconsulting.com.

1 or 2 organizations will work with the class, so multiple teams will be tackling your project and providing their unique insights.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox