Client Consulting Project

BUS 338 - Foundations of Innovation
Closed
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Lecturer
(1)
3
Timeline
  • January 16, 2019
    Experience start
  • February 7, 2019
    Project Scope Meeting
  • March 7, 2019
    Midway Check In
  • April 4, 2019
    Experience end
Experience
6/10 project matches
Dates set by experience
Preferred companies
Burnaby, British Columbia, Canada
Startup, Social Enterprise, Small to medium enterprise, Sole proprietorship, Family-Owned
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
project planning sales & marketing business strategy market research client consulting
Learner goals and capabilities

A group of student-consultants will assess the viability of commercializing your product idea by following a structured workflow, which includes market research, market segmentation, marketing communications, business model validation, and more.

Learners

Learners
Undergraduate
Any level
24 learners
Project
100 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. Teams will also present this in the last class. Organizations are provided with the presentation slides and final report, and are invited to schedule a time to meet with the team for follow-up.

Project timeline
  • January 16, 2019
    Experience start
  • February 7, 2019
    Project Scope Meeting
  • March 7, 2019
    Midway Check In
  • April 4, 2019
    Experience end

Project Examples

Requirements

Starting this January, a group of four business students will spend approximately 400 hours cumulatively over the course of the semester collaborating with your organization to address your commercialization challenges.

Based on your goals and needs, student-consultants will follow a structured process to address your opportunity or challenge.

Areas of focus can include, but are not limited to:

  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.
  • Developing marketing materials and collateral for investor presentations.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox