Main Objective:

The main objective of this project is to identify the most viable Ontario cities for Flik FX’s drone advertising launch using data-driven analysis, ensuring maximum exposure, engagement, and operational efficiency.

Tasks and Activities Learners Will Engage In:

1. Data Collection:

• Research demographic, economic, and event-related factors in major Ontario cities.
• Analyze local advertising landscapes and potential audience engagement metrics.

1. Data Analysis:

• Rank locations based on KPIs such as audience size, income levels, and operational feasibility.
• Use visualization tools like heatmaps and comparative charts.

1. Field Testing (Optional):

• Design small-scale test scenarios and predict outcomes based on local data.

1. Reporting and Presentation:

• Compile findings into a comprehensive feasibility report.
• Prepare a professional presentation and create interactive tools for decision-making.

Deliverables Needed to Achieve the Goal:

1. A detailed feasibility report with rankings and justifications for city selection.
2. Visual tools like comparative charts, heatmaps, and dashboards.
3. A professional presentation summarizing key insights and recommendations.
4. Actionable strategies for scaling operations to additional cities.

Case Study Proposal: Feasibility Assessment for Flik FX Advertising Expansion in Ontario

Project Objective: To conduct a feasibility assessment for Flik FX’s advertising expansion in major cities across Ontario. The project aims to identify the two most viable initial locations for coordinated drone shows, with plans for future expansion to four and eventually ten cities. The research will focus on maximizing exposure, smart targeting, real-time customer engagement, and the potential for generating impactful conversations about the brand.

Background: Flik FX specializes in cutting-edge drone displays that merge technology and creativity to revolutionize outdoor advertising. With unique features such as Airspace QR Codes and customized shows, Flik FX is positioned as an industry leader in aerial advertising. To solidify its market dominance, Flik FX is planning a phased expansion strategy, beginning with two pilot locations in Ontario.

Scope of Research:

1. Market Analysis:

• Identify and analyze major cities in Ontario, including Toronto, Ottawa, Mississauga, Hamilton, London, and Windsor.
• Examine demographic, economic, and cultural factors that influence advertising effectiveness.
• Evaluate tourism, population density, and event opportunities in each city.

1. Competitor Analysis:

• Research existing advertising methods and major competitors in each market.
• Analyze the saturation of traditional advertising (billboards, digital ads) to gauge the novelty impact of Flik FX shows.

1. Location Metrics:

• Define KPIs (Key Performance Indicators) to compare locations, such as:
• Potential audience size.
• Median household income (to assess purchasing power).
• Frequency and scale of events or festivals.
• Accessibility for setup and execution.
• Assess regulations or restrictions for drone use in urban areas.

1. Engagement Metrics:

• Evaluate the likelihood of real-time engagement using QR codes.
• Research local tech adoption rates and smartphone usage to ensure compatibility with Flik FX’s features.

1. Infrastructure and Logistics:

• Analyze setup feasibility, including proximity to airports, parks, or public spaces.
• Estimate costs of permits, labor, and safety measures for each city.

Research Methodology:

1. Data Collection:

• Utilize government reports, market research databases, and demographic studies.
• Conduct surveys or focus groups to gauge interest in drone advertising.
• Leverage social media analytics to assess public sentiment in target cities.

1. Data Analysis:

• Apply statistical models to rank cities based on defined KPIs.
• Use geographic heatmaps to visualize audience potential.
• Incorporate SWOT analysis for each location (Strengths, Weaknesses, Opportunities, Threats).

1. Field Testing:

• Conduct small-scale pilot tests to measure audience engagement.
• Track QR code scans, social media mentions, and crowd reactions in real-time.

Deliverables:

1. Comprehensive Feasibility Report:

• In-depth analysis of each city’s potential.
• A ranked list of the top cities for initial and subsequent expansion phases.

1. Visualization Tools:

• Comparative charts and graphs.
• Interactive dashboards for real-time data comparison.

1. Actionable Recommendations:

• Identify the top two cities for initial rollout.
• Suggest strategies for the next four and ten locations.
• Highlight any foreseeable challenges and mitigation strategies.

Evaluation Criteria for Location Selection:

• Exposure: Number of people reached per show.
• Engagement: Predicted interaction rates with QR codes.
• Novelty Impact: Potential to “stop crowds” and spark conversations.
• Operational Feasibility: Ease of securing permits and handling logistics.
• Cost Efficiency: Projected ROI compared to setup and execution costs.

Student Deliverables:

• Detailed Report: A professional-grade document summarizing findings and justifications.
• Presentation: A visual pitch deck to showcase results and recommendations to stakeholders.
• Interactive Tools: Analytical frameworks to allow Flik FX to compare future locations.

Success Metrics:

• Identification of two high-potential cities for the pilot program.
• A clear roadmap for scaling up to additional locations.
• Enhanced decision-making tools for future market assessments.

Conclusion: This feasibility assessment will enable Flik FX to strategically expand its aerial advertising concept into the Ontario market, starting with the most promising locations. By leveraging data-driven insights and cutting-edge analysis, this project will ensure Flik FX maximizes its exposure and operational efficiency while setting the stage for industry leadership in drone advertising.