Bootsy Entertainment Group Inc. is seeking innovative strategies to enhance its sales performance by focusing on repeat purchases, attracting new customers, and increasing overall revenue. The project aims to develop a comprehensive sales growth plan that leverages targeted promotions, strategic partnerships, and customer retention initiatives. Learners will analyze current sales data, identify key customer segments, and propose actionable strategies to boost engagement and sales. The project will provide an opportunity for learners to apply marketing and business development concepts learned in the classroom to a real-world scenario. By focusing on a cohesive set of tasks, the project ensures that learners can effectively collaborate and contribute within their shared skill set.

The project deliverables will include a detailed sales growth plan document outlining strategies for targeted promotions, strategic partnerships, and customer retention initiatives. Additionally, learners will present a PowerPoint presentation summarizing their findings and proposed strategies. The deliverables will also include a data analysis report highlighting key customer segments and potential growth opportunities. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to practical business challenges.