SEO and Social Media Strategy

Number of individual students required: (5 to 10 students) OR Number of students required to work in team: (3 teams of up to 6 students) Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as plerdy, analyzz, nichesss, blogely, If-So, Oviond, Repuso, Wisernotify, Promo Republic, PUbler, Content Studio, StoryChief. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: We want to be the top ranked career transition firm in Ontario first and next Canada for virtual outplacement services b2b. We want to be the top ranked b2c career transition firm for job seekers and those career pivoting or doing a career changes. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Competitive Analysis for Career Transition Services

Number of individual students required: (3 students) OR Number of students required to work in team: (2 teams of 3 to 4 students) It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Digital Marketing Plan and Implementation

Interns - 6 individuals or teams of 2 to 3 students. Courses - 1 Team to work on this project Project starts on September 12th 2022 Reviewing the website, SEO planning and backlinks and content marketing strategies to gain further SEO Traction and digital marketing lead gen and sales conversions using landing pages on Infusionsoft by Keap etc.

Chat App Customization & Implementation

Positions available: 2 Level UP interns Student Groups as well. Probably one team would suffice Our current web platform is an eCommerce site that allows producers and consumer to buy and sell merchandise. Users have requested the functionality to contact buyers and/or sellers directly. To address this, we would like to add a real-time chat function to our existing application. We would like students to focus on: Selecting the best technologies out of our existing tools for creating a real-time application customization. Creating a general chat application which can be easily ported to any other existing systems with similar approaches. A few areas of specific interest for us include: The reasoning behind technologies Documentation around models and attributes used to model any data. A brief wireframe or mock-up of the resulting system’s user interface. The product roadmap used to create the system and implementation plan including a list of user stories detailing all possible interactions with the system. A final presentation explaining what you built, what worked well, and what you would change.

Executive Assistant to President and CEO - Career Transition Firm

Internship Positions available: 4 Individuals Student Group Projects - 2 Teams any number of students. CareerNiche Inc. is a growing boutique premium service HR and Career Transition Marketing Agency that assists with Employee training, and coaching (both one on one and group coaching on zoom and with career masterminds). We want to assist in your career development to help support your future success in the virtual administrative and or Executive Assistant field by supporting our 2 Executive Leaders with a range of organizational projects, document rewrites and document portal organization into a repository. You will help us with new manual or workbook designed in MS Word for our Training and Development programs. You can review email requests and requests for information as well as coordinate our corporate and individual clients with career job seeking, career transition, career change, career selection to find their dream jobs, career pivots and more. Course Research and Development to develop full courses and or modules - mostly nontechnical elements. The Following are general qualifications and duties: We want student interns to scope out through ideation, conceptualization and then actual execution of training plans for career transition courses. We completed the interview secrets course recently and it took several months for the course design and over 2 months to select videos, create quizzes and gamification and PowerPoints. Perform some basic business analysis with our "subject matter experts" (SMEs) and learning architect and managers. Design using simple questionnaire app software a basic set up marketing questions from SME's to research customer Net Promoter Scores Do simple Marketing Research questions for B2C customers and Focus Groups on Zoom of preset potential prospects - marketing research with our 9 to 10 question process. Considering engagement concepts for employees. Do Research with our affiliate Joint Venture Business Partners that are part of our group to question them as to viability of new courses for our target audiences and if they will promote us to their list. Consider doing You may be required to create PowerPoints slide decks from our PowerPoint templates - for live Zoom training as well as the Digital Courses online. You may be required learn our Learning Management Services - LMS for inputting text from the Course Researchers and potential design simple quizzes. Organization of Marketing assets into an application called Brandox app as well as assisting with importing and exporting between CRMs to launch a new CRM and Marketing tool called infusionsoft. Creation and distribution of class handouts including pre-class session prep questions' handouts, class pdf slides with notes area, post class HW workbook and or manual. A ssisting with entering new users and setting administrative rights and set up basic user handouts related to the office software for new interns, employees and student groups into specific Group Meeting software, CRM software, Nimbus Notes (evernote type of product for research), Project Managemetn software. Create an organized inventory of all key software platforms - seek advice from our IT and Marketing suppliers as to which ones to prioritize for us.

Podcast Production CareerNiche - Manage your Career for Success

Podcasting is a rapidly growing content medium. Working with students, we would like to take advantage of the trend and create a season of our own podcast. We would like for students to deliver a 5-episode podcast series, based on our outcome objectives. Internship - 3 students Student groups - 3 groups Students could accomplish the following or be involved with many of the duties below: Script each podcast episode. Help us create an Editorial Calendar of Topics that are relevant to holidays and more for PR purposes Assist us in Reaching our to our JV Partners and creating an Ideal target list of podcast shows that we should be on. Help us research that target list and make notes, so we go into pitch ourselves having listened to and rating them positively if they are a fit. Edit the recorded audio for final publication. Coach participants for success on the microphone. Provide recommendations on increasing listenership. Create a best practices basic marketing plan from listening to our preselected thought leaders and going through our purchased courses. Learn our Podcast.co and or bCast podcast hosting companies and set up the RSS feed to Apple Podcasts and Spotify and distribution to others. Set up the distribution of legal documents prior to guests coming on the show so that they waive rights to the content as we are promoting them.

Website Development

PROJECT SCOPE Student Group Positions available: group projects for 2 teams of 2 to 4 students Internship Positions available: 2 Individuals and or 1 Small team of 1 student We would like a new website and or landing pages for our organization's different product (training program) streams. We have various web and landing/lead page platforms we would like for it to be built on. We would like to work with students to develop a new website for us and open to a thorough business analysis with our help. We need a website for our podcast using Secondline themes wordpress for podcast.co and bCast podcasting platforms similar to libsyn capitvate.fm and more. We have webstarts.com bookmark.com Brizy.cloud, it has a wordpress site development tool as well. Memberhip Sites - Wishlist members - a wordpress membership shite We have cloud based LMS systems and intranet systems We have course sites using Coassemble or Heights platform or NEW!!! -- Gurucan.com a mobile first Create stunning online courses, challenges, or memberships with the ability to customize a branded mobile app. Everything a successful digital business needs: online courses, live sessions, marketing pipelines, private label mobile apps & more Our goal will be to do work for executives, professionals, consultants and coaches that want to build their brands, so these websites have been purchased with this in mind. Potentially we will operate a digital media agency at some point to spin off, but for now CareerNiche is a marketing agency for career driven individuals in career transition. So we will need to partner with web designers and digital media experts for this and our future long term masterminds. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable from this group Create a design proposal including mock-ups, budget, and timelines. Build a fully-functioning website that integrates with other systems as well. Provide training on updating and maintaining the site.So we were hoping to use one of our new already owned website platforms. We are looking for a b2b site and or b2c sites to be developed.

Brand Identity and Graphic Design

Number of individual students required: (5 students) OR Number of students required to work in team: (2 teams of 3 students) Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Using tools like Crello, Designrr, Video tools and more to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Strategic Sales by Vertical Industry

Level UP Positions Available: 2 individuals or two team of 2 students Course Teams Positions Available: Two teams with 3 to 5 students each To become a proactive and effective sales focused organization, we need assistance developing an outreach process for our B2B Corporate Outplacement and B2C Consumer Sales Division. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target markets by vertical market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base.Compiling relevant market information (we could or the students can assist in analyzing prospective vertical target sectors that takes into account scenario based industry strategic foresight to discover which companies are in high need categories for career outplacement or transition coaching as they may experience downsizing due to the following:1. Likely to move plants to cheaper labor nations like Mexico or Asian countries i.e. China2. Industries likely to experience disruptive forces / disinter-mediation from new players like Uber or Airbnb.3. Restructuring due to other Market downturns due to black swan events like Covid-19 or other variants and viruses.4. Competitive SWOT blind spots so specific organizations did not up level their offerings, business models or sales processes online to compete. i.e. Walmart losing online sales to Amazon.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations for target industry players and typically the top 25 to 100 largest players in the sector or those that are known users of outplacement services. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Online Membership Site Development Fall 2022

Group Project = 2 Teams for Membership sites in Wishlist Member for WordPress, or other platforms like Tribe, Peerboard, SubHub, Brilliant Directories or other Web 3 platforms. Internship - 4 individual students for September 2022 CareerNiche Inc. is a growing HR Career Transition boutique marketing firm that assists with Employee branding, career outplacement and employee coaching and training is looking to design new programs and courses to help them with career job seeking, career transition, for both B2B and B2C, employee coaching and employee career development plans. We have various membership software and are looking to connect this to some of our course LMS Platforms and more.. We would like to do more course development and looking for help from HR students and media students on this. We are open to new ideas as we must be scalable .

Hiring Consultancy - Strategic Recruitment Plan

Positions available: 8 groups of four to five students Internships available: 8 students In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures to be shared with our Search firm www.execusource.ca a federally incorporated company as Execusource Staffing Intl. CareerNiche bills out work for Execusource's Search Firm Division. CareerNiche can do recruitment outside of Ontario and will do Search in the USA. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. We durrently just do a Heuristic MBTI, but have considered ProfileXT out of Texas. Present a revised hiring methodology for our organization to adopt, with references. Set up our recruitment system Qpage.one see https://www.youtube.com/watch?v=EKbD2mJIr6k for a YouTube demo view Help us develop onboarding and recruitment training e-course on our Learning Management Systems. This would teach HR graduates how to do permanent staffing recruitment also known as Search and placement. Assist us with developing a Career Coaching testing and screening program to ensure quality standards of those we hire. Assist new HR program graduates in become trained as Career Coaching through our program. We have several LMS to bring them up to speed with our methdologies.

Strategic Sales Prospecting Plan for the Career Transition Industry

Needing one group of 4 to 5 students for Riipen Level-Up or Internships or Student Groups. This opens after June and or July of 2022. To become a proactive and effective sales focused organizaiton, we need assistance developing an outreach process for our B2B Corporate Outplacement and B2C Consumer Sales Division. We would like to equip our sales team with a plan and lists that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages.

Strategic MacroEconomic Course and Prospect Development 2023

10 Interns or School Teams starting Spring Summer 2023 timeframe. The focus for each team will be a different vertical industry and sector approach. Some will be Automotive Parts, others will be Financial Industry. This will assist our Career Coaches in our expansion and use of Macro-Economics. We need assistance developing an outreach process for our B2B Corporate Outplacement Sales Division. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base.Compiling relevant market information to explore the following: 1. Manufacturers moving plants overseas (offshoring) to cheaper labor nations like China or (reshoring) to the West. 2. Industries likely to experience disruptive forces / disintermediation from new players like uber or Airbnb or Auto sector disrupted by Tesla's EVs. 3. Analyses of Competitive SWOT blindspots trends for companies that have not stayed competitive in their industry

Information Technology Consultancy - General Information Technology

We are looking to have students identify and evaluate new software applications and technologies to meet user and/or organization needs. We are looking for a [new CRM system / new hosting platform for our website / procurement software to manage vendor contracts and payments]. Some of our requirements for this software are selecting which of our over 50 software platforms to build our future sales and marketing department on so more an analysis of our software app , tools and platforms to roll out . .... Suggested applications should be compared based on features, pricing, security and reliability. In addition, developing prototypes of custom software and systems for review and ideal implementation would be an asset.

Digital Content Creation

Internships - 4 Students or 2 Teams of 2. Student group projects - 4 teams of 3 to 5 students from various schools. We would like students to help us with creating content that is aligned with our vision, mission, and values of every job seeker deserves the best opportunity to find valued employment. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Help us create Lead Magnets using PLR for the start of a massive sales campaign for b2b and b2c service lines. Help with digital content marketing from a video and written perspectives for edutainment purposes for various target market segments by Psycho-graphics, Demographics, and Geographic specific based roll out in Canada and the USA. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Market Expansion Research

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory within Canada and Michigan USA. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

PR Publicity Program Launch 2024 to 2025

Internships - 4 individuals on a project team or level-up students Student Group Projects - 2 teams of 3 to 4 students We are a boutique career transition firm looking to engage professionals that are Sales, PR and MEDIA Communications focused students that like to compete and win or continuously improve - each of those personalities will excel in this role but in different ways. We need to reach out to reporters and journalist with our new programs and ideas for the marketplace. this process is really a sales process and needs someone with the attitude of liking to win. So sports oriented or gamers or competitive young professions that eventually want to work someday in sale and marketing will do well at this roll. 1 800 GOT JUNKs owner excelled by using this strategy gaining millions in free publicity, but he understood this is really a sales role and not primarily a writers job. So gain some useful experience as good sales and marketing professionals will never be out of work and will always be able to succeed in business throughout their life.

Written Content Marketing Campaign Design

PROJECT SCOPE Internship Positions available: 10 Individuals that will be put into solo projects and teams hybrid during internship. This project is valid from November and December 2022 forwardr for all groups and interns. Hoping to find those interested in marketing, advertising, journalism for creating infographics, adcopy, tips sheets, checklists, and articles developed in an informational, narrative style to improve company exposure on Social Media for b2b and B2C. We are a leading Career Transition boutique service company for the Canadian and US Marketplace. We are currently expanding our Virtual services to help alleviate the pain of job seekers and those unemployed or those having trouble with their job searches due to layoffs, plant closures, downsized or rightsizing organizations of all types. Articles can deal with laid off employees becoming freelancers or creating startups or looking for employment. We work with blue collar through to executives and white collar workers.

Podcast Production

Podcasting is a rapidly growing content medium, with a highly localized consumership. Working with students, we would like to take advantage of the trend and create a season of our own podcasst. We would like for students to deliver a 5+-episode podcast series, based on our outcome objectives for a launch in the early part of 2021 with a focus on Apple Podcasts to start then Spotify. We have put the CareerNiche Youtube site up with Tubebuddy so we can additionally take off the audio from the youtube and make into podcasts as launching that in February 2021 as well as record our podcast with guest directly through Zoom. Students will be able to accomplish some or many of the following: Script each podcast episode to interview people stellar in their fields.Edit the recorded audio for final publication is key. We are considering Audacity, and currently own several audio editing tools including RemasterMedia, Krisp , Notetracks.com, Bouncecast.app and interested in trying Audacity.Coach participants for success on the microphone.We have Yeti's and ATR 2100 Logitech microphones as well as new camerasProvide recommendations on increasing listenership through cross promotions, Joint Venturing with other coaches in our network, Social Media, etc.Ideas on how to Monetize the side using various methods we can discuss to help our clientele build their own Expert Authority brand.We would like to cross-polinate our Podcast with our Youtube and future blogging plans. Students will be able to do work with Youtube as well. we hae Tubebuddy and Tubics for starters.

Career Coaching Certification - Career Change, Selection and Job Transition

Internship Positions available: 20 students Career Change, Selection and Job Search Course Research and Development to develop full courses and or modules - mostly nontechnical elements. CareerNiche Inc. is a growing HR boutique transition firm that assists with Employee training, and coaching (both one on one and group coaching on zoom and with career masterminds). We want to assist in your career development to help support your future success in the Human Resources field or Training and Development specialties. these courses will help our corporate and individual clients with career job seeking, career transition, career change, career selection to find their dream jobs, career pivots and more. The Following are general qualifications and duties: We want students or interns to scope out through ideation, conceptualization and then actual execution of training plans for career transition courses. We completed the interview secrets course recently and it took several months for the course design and over 2 months to select videos, create quizzes and gamification and PowerPoints. You can choose to work in a small team of 2 to 3 other students or on your own doing business analysis with our "subject matter experts" (SMEs) and learning architect and managers. Do Marketing Research questions for B2C customers and Focus Groups on Zoom of preset potential prospects - marketing research with our 9 to 10 question process. Considering engagement concepts for employees. Do Research with our affiliate Joint Venture Business Partners that are part of our group to question them as to viability of new courses for our target audiences and if they will promote us to their list. Consider doing You can create content for the content for PowerPoints for live Zoom training as well and the Digital Courses online using HR and Career Transition best Practices for topic ranging from Job Search, to Career Selection to Mid-Career Career Change to Career Advancement and Promotions. You will learn the related LMS software fundamentals. All project depth of involvement will depend on the hours per week you are involved with us ,. We will try to direct you to the available internal Training and Development projects that pique your interest most if possible. Creation of class handouts including pre-class session prep questions' handouts, class pdf slides with notes area, post class HW workbook and or manual. Sample of P roject List to choose from: Project # 1 - We will need a Personal Branding Communications Course to be developed as a distinct project for career driven employees that are considering advancing for promotions or the job search. Project # 2 - We will create a new model for Career Selection and Change to assist younger and mid career professionals. Project # 3 - We have currently 6 core modules that we will build some of them into full courses. Interview Secrets Prep. Project # 4 - W e have currently 6 core modules that we will build some of them into full courses. The second core course would be Portfolio Development and Presentation is one example we will need to work on. Project # 5 - W e have currently 6 core modules that we will build some of them into full courses. The Third core course would be the Hidden Job Market and Networking is one example we will need to work on. Project # 6 - W e have currently 6 core modules that we will build some of them into full courses. The Fourth core course would be Resume and Cover letter Development. Project # 7 - W e have currently 6 core modules that we will build some of them into full courses. The Fifth would be Online Job Search Tools Masterclass is one example we will need to work on. Focus will be On LinkedIn.

Social Media Strategy - b2c

Prefer to get our company exposure on Social Media for b2b and B2C for our Career Transition service company for the Canadian market to start. The strategy is for the b2c marketplace for nurturing brand awareness in various target audience segments. We require Student Course Teams - 1 Team any size Interns like Level-up - 4 students.