Market Potential Analysis/Assessment - Aftermarket Automotive Accessories

Ardun Technologies – an exciting Startup focused on the automotive space seeks a market assessment and competitive analysis. Ardun’s technology focus is to create opportunity for all passenger vehicles to have the same connectivity and safety enhancements found inside todays latest automotive products. Features like: Auto locking doors, rear back-up camera’s, blind spot monitoring, etc. Imagine classic, vintage and retro-type vehicles with the latest enhancements consumers expect to find in their modern counterparts! Objective: · Research/clarify target market for e/e architecture product – i.e., Customer persona, market size, etc. · Do competitors exist, if so who and what impact would they have on our business? · What could Ardun charge Customers for this capability? · Do other problem-domains for this product exist – e.g., elevator monitoring / control? · What potential challenges or red flags must Ardun Technologies be mindful of? · Whether selling direct to consumers a suitable way forward? Resources: 1. Expertise, feedback, guidance from Ardun principals – as required by the research team. 2. Data provided from MARs – Market Intelligence, other sources. 3. Source material provided by Ardun – including detailed overview, customer personas, etc. Project Deliverables: Following is a complete list of all project deliverables: Deliverable Description Deliverable #1 Brief presentation by research team to summarize report findings. Deliverable #2 Final market assessment report prepared by research team. Note: students may be required to sign an NDA - given the nature of confidential topics in scope of the market assessment.