Consumer Behavior Research for Decision Making
General
- Undergraduate; 3rd year
- 40 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2 projects wanted
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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September 10, 2021Experience start
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September 18, 2021Project Scope Meeting
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October 30, 2021Midpoint Feedback
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December 4, 2021Experience end
Timeline
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September 10, 2021Experience start
-
September 18, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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October 30, 2021Midpoint Feedback
Students receive feedback on Phase 1 of their course-client deliverables.
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December 4, 2021Experience end
Overview
- Details
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Guided by your organizational objectives, a group of student-researchers from St. Clair College will profile your target consumers in order to provide you with key insights and strategic recommendations.
- Learner skills
- Competitive analysis, Sales & marketing, Marketing strategy, Research, Digital marketing
- Deliverables
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The final project deliverables will be agreed upon by students, company, and educator but may include:
- A written report detailing the challenge, recommended solutions, and action plan.
- A 30-minute presentation with actionable recommendations based on the market research results.
Project Examples
In groups of 4-5, students will spend approximately 20 hours working on a project of your choosing. Project examples include but are not limited to:
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Investigating the competitive landscape to identify key messaging for promotion.
- Develop a pricing strategy based on industry research and customer surveys.
- Identify business expansion opportunities through location analysis and customer surveys.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available to present virtually in a kickoff meeting to the students.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.