Social Media Audit and Strategy
General
- Undergraduate; 2nd year
- 34 learners; teams of 5
- 25 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2 projects wanted
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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September 10, 2021Experience start
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September 14, 2021Project Scope Meeting
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December 4, 2021Experience end
Timeline
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September 10, 2021Experience start
-
September 14, 2021Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
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December 4, 2021Experience end
Overview
- Details
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Students from St. Clair College - Marketing program will work with organization or brand to conduct an audit of their social media and digital marketing channels and develop a strategy designed to help achieve the organization’s goals.
- Learner skills
- Digital marketing, Marketing strategy, Research, Social media marketing, Competitive analysis
- Deliverables
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The group must conduct research, complete a social media and digital marketing audit, and develop a digital strategy for an organization or brand. The report will be in PPT or another presentation format.
Organizations that participate in this assignment will get an analysis of their brand's effectiveness on social media and a digital marketing strategy.
Project Examples
Project examples include but are not limited to:
- Prepare an overview of the organization, SWOT, and a top-line analysis of two competitors.
- Provide a review and strategic analysis of the organization’s current goals, social media, and digital marketing strategies, audience, tactics, content mix, stories/communications, creativity, channels, influencers, partners, and audience engagement.
- Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, others.
- Identify 3 tools you would recommend to the organization to help optimize, manage, and/or measure social and/or digital media and explain why you selected them.
- Develop a digital strategy that includes measurable objectives, a creative idea, 3 digital tactics that incorporate the idea, and how you'd measure success.
- Define and identify target markets on social media platforms.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a virtual project kick off meeting with the students.
Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.
Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.