St. Clair College
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Marketing Research for Decision Making

Management 3220
Closed
University of Lethbridge
University of Lethbridge
Lethbridge, Alberta, Canada
Debra Basil
Professor
1
Timeline
  • September 30, 2020
    Experience start
  • October 2, 2020
    Project Scope Meeting
  • December 16, 2020
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
data analysis interviewing and focus groups demographics and segementation marketing analysis survey research
Learner goals and capabilities

Do you have a marketing research question requiring further research and analysis? Guided by your organizational objectives, student-researchers working in small groups will gather and analyze data in order to provide you with key insights and strategic recommendations. Student researchers will bring together their knowledge on the design of research studies, collection of data, analysis of data, and reporting of findings to develop an actionable report for your organization.

Learners

Learners
Undergraduate
Any level
23 learners
Project
25 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

The final project deliverables will include (for each of the 7 groups):

  1. A one-page Executive Summary.
  2. A 13 to 15 page written report detailing the challenge, recommended solutions, and action plan.
  3. A recorded presentation with actionable recommendations based on the market research results.
  4. An opportunity to further clarify with students after the submission of deliverables.
Project timeline
  • September 30, 2020
    Experience start
  • October 2, 2020
    Project Scope Meeting
  • December 16, 2020
    Experience end

Project Examples

Requirements

Beginning in late September/early October, students in groups of 3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project examples include but are not limited to:

  • Conducting primary research using focus groups, interviews, and surveys.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups, surveys and/or interviews that investigate the competitive landscape for a new product or service.
Linked templates
B2C Product Launch to New Market Research Market Expansion Research View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox