This course teaches the fundamentals of digital experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of an existing marketing website or app against defined business objectives. Key topics covered include human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

This course is intended to incorporate all of the knowledge and skills acquired by students in their final semester of a three-year advanced diploma marketing program to complete a comprehensive marketing strategy and action plan for a business client. Working in groups, they take the full semester to understand your business, research your target market and competitive landscape, and then they develop a comprehensive marketing strategy and action plan aligned with your business goals. A formal presentation will be delivered, followed by the submission of a written report.

Join forces with third-year Durham College Human Resources - Business Administration (Compensation Management) students as they delve into the intricacies of compensation management. Eager to apply their theoretical knowledge to real-world scenarios, these learners are poised to tackle challenges head-on, guided by a comprehensive curriculum that emphasizes strategic alignment and practical implementation.

During their final semester project management graduate student teams are assigned a cumulative total of 600 hours to work on a project to either develop a Project Management Plan, conduct research etc., for a project of your choice. Using Project Management Theory guided by PMI standards, students will determine the breakdown of work of a future project for your organization, including project requirements, risks, costs, timelines, and responsibilities to drive the implementation process.