UI/UX Redesign Project

At Infogenetica Solutions Ltd., we are dedicated to empowering individuals with 100% natural, science-backed health supplements and skincare products designed to enhance mental and cardiovascular health, as well as healthy aging. As a growing B2C company, our website serves as the primary touchpoint for our customers—but we know there’s room for improvement to make it more engaging, intuitive, and user-friendly. We are seeking a talented student team to help us redesign and enhance the UI/UX of our website, ensuring an exceptional user experience that aligns with our brand, improves customer engagement, and optimizes the online shopping journey. 💡 Project Goals: • Conduct a UI/UX audit to identify areas for improvement • Optimize website navigation, usability, and visual appeal • Enhance the mobile experience to ensure seamless browsing and purchasing • Improve product discovery and customer journey flow • Incorporate persuasive design elements that drive conversions and build customer trust • Develop wireframes, prototypes, and design recommendations for implementation 🛍 Our Primary Users: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Offer: ✅ Full access to our current website and analytics for research purposes ✅ Branding guidelines and marketing assets to maintain consistency ✅ Regular mentorship and feedback meetings to guide the project ✅ Potential opportunity for implementation of selected designs This is more than just a project—it’s a chance to make a real impact by improving accessibility, usability, and the overall digital experience for our customers. If you’re passionate about user-centric design and want to build a portfolio with meaningful, real-world work, we’d love to collaborate with you!