Marketing Strategy & Plan

Develop a marketing strategy and plan to grow our business and engage our target market, with a desire to drive brand awareness and increase trial. Considerations for the project should be: · Competitive analysis · Segmentation and target analysis · Positioning strategy · Marketing communication plans · Implementation plan including scheduling, budget breakdown and metricsBuild a strategic marketing plan to define and launch a new plant-based product into the Canadian market.

SEO on website

Our specific need is to build ecommerce sales through our website, etsy, faire, tundra (wholesale platforms), and range. We understand that is a lot of work but hope that once the keywords and see on the main website is done we can copy and paste to the other platforms. We have hired a SEO personale to begin work on our website but have cut costs and cannot keep them on. Once the student has agreed to work with us we will give them access to our platforms and ask them to utilize the work already in place but then proceed with the work in hopes to complete the product descriptions, images, blog posts (special interest in writing will allow you to write blog posts on our behalf), hashtags, etc... We desperately need to find ways without advertising to pull customers to our platforms and believe when they are there- they will see reason to purchase (30% off first purchase, free shipping option, appealing images, subscription box options, sales, links to updated social media...).

Marketing Strategy for Frontier Media

Frontier was founded in 2014 with a three-pronged business strategy to use collaborations, media, and products in the service of a new design discipline we call "Purpose Design" and ultimately purpose-driven performance for our clients, individuals, and the world. The collaborations arm of our business has enjoyed the most success and now 80% of our revenue comes from our work with clients. We are now turning our attention to our Media work, picking back up our cadence in the production and output of content, however we know we need to do more in order to grow our audience base. Producing great content is just not enough to attract the audiences we need to be sustainable in this area of our business. This is where we need help. We need to develop a marketing plan to raise awareness and build an audience for our media offerings. Through our media we tell stories of creative risk and how it inspires positive change. To learn about our media offerings visit: https://frontier.is/media/

Marketing Strategy Project

The main goal for this project is to build and execute an effective and competitive marketing strategy for a private career college.