Software Evaluation

We are looking to invest in new inventory management software to meet our operational needs and assist our growth. We aren’t certain of the options that are available to us, or the features and benefits of each. We would like for students to help us research and choose the most ideal software to invest in.We are a new start-up food manufacturer in Ontario in need of inventory management systems to streamline all processes and increase efficiency and consistency.Students should be prepared to:Conduct a needs analysis.Research available options and feedbackEvaluate the options within the context of our budget, immediate needs, and projected needs. Provide a report with a final recommendation and explanation.

Virtual Internship Opportunity: Business Administration

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) students or teams.The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals.Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement.Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy.Finance - Design new/improved accounting processes; identify opportunities to streamline costs.Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding.Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance and customer satisfaction.Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story.Finance - For the student(s) to help us streamline costs.Other duties the student may complete could include: (indicate other duties as exemplified below)Conduct research and data analysis.Create presentation decks and assist with presentations to key stakeholders.We will plan to communicate with our virtual intern through video calls and phone calls.

Marketing Strategy & Plan

Develop a marketing strategy and plan to grow our business and engage our target market, with a desire to drive brand awareness and increase trial.Considerations for the project should be:· Competitive analysis· Segmentation and target analysis· Positioning strategy· Marketing communication plans· Implementation plan including scheduling, budget breakdown and metricsBuild a strategic marketing plan to define and launch a new plant-based product into the Canadian market.

Market Expansion Research

We are ready to take our business to the next level. Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.