New Product Marketing Strategy
BUS 338
During a semester-long engagement, a group of student-consultants will explore potential product marketing strategies for your new product or service. During this process, they will develop value proposition statements, conduct primary and secondary market research, identify target customers, and develop market segmentation and entry strategies.
New Product Marketing Strategy
BUS 338
During a semester-long engagement, a group of student-consultants will explore potential product marketing strategies for your new product or service. During this process, they will develop value proposition statements, conduct primary and secondary market research, identify target customers, and develop market segmentation and entry strategies.